LSM guarantees to its clients that our brokers are serving its clients better than other Canadian insurance brokers.
The Globe and Mail exposed the hidden world of bonus and vacation structures which are aimed to push brokers to sell policies of the insurers that virtually employ them. These practices are most likely to take place when a broker is generally dependent on doing business with a single insurance company. In most cases, such incentives mean brokers are not exactly acting in their clients' best interest as they constrain their clients only to insurance plans from those insurance companies that are keen to offer the most attractive bonuses -- not the best plan that suits the client's needs and economic situation. The article lists the following:
Instead of searching the marketplace to locate the best coverage, and the most favourable terms, for the clients sitting across from them, many autonomous brokers and agents steer all their business to a minimal number of insurance companies, say insurance executives in an interview for The Globe. They favour the ones that reimburse them most generously in commissions, bonuses and perks, such as those all-expenses-paid trips.
Unfortunately, this may only too often be true of most brokers operating in Canada, LSM Insurance has throughout its history operated from a higher moral level. Our brokers expect very comparable bonuses from every insurer with whom we work, so there is no motivation to prefer one carrier to another except our clients' best interests. Brokers who only work with a handful of carriers are more biased towards those particular companies. As client-oriented as we are, LSM is contracted with over 15 insurers.
LSM is perpetually in contact with all of those insurers. LSM finds itself very close to those underwriters to ensure we are qualified to pair every customer with the right insurance carrier for their unique situation. This philosophy adds up with LSM's one-of-a-kind specialization in those clients that are hard to insure (i.e. people with lifestyle or health issues which prevent them from qualifying for conventional insurance plans). That, in turn, has enabled LSM Insurance to eliminate the apparent conflict of interest affecting the rest of the insurance industry in Canada.
However, if scepticism still permeates your thoughts, check out our Testimonials Page featuring honest feedback from our clients. This neat assortment of opinions will give you a decent idea of the kind of service we have been providing to our clients over the many years we are in the insurance brokerage business. LSM also gives our clients the opportunity to put their destiny in their own hands using our many handy interactive utilities (such as our Needs Analysis Calculator and Internal Rate-of-Return Calculator), which add more precision to the buying process.